This is the story behind Inaury.

Our journey began during a deeply personal time. When our father’s health declined, our mother reignited her lifelong love for jewelry—not as a hobby, but as a path forward for our family. Her resilience planted the first seeds of Inaury.

We spent the year curating, designing, and obsessing over the details. Every stone, setting, and silhouette was chosen with intention. It was a year of quiet hustle—building a brand that could carry heritage and elegance in equal measure.

Inaury officially launched on a simple Squarespace site built by my brother. It wasn’t flashy—but it was real. Fueled by purpose, we introduced our first collections and were overwhelmed by the response from brides, sisters, and cultural trendsetters.

We rebranded, refined our voice, and grew. From our first bridal campaign to shipping internationally, 2024 marked our shift from side project to serious brand. We introduced new materials, storytelling, and signature packaging—every detail elevated.

This year, we’re scaling with intention. From our mission and sustainability goals to our bridal editorials and tech integrations, Inaury is becoming more than a jewelry brand. We're creating a movement—one that celebrates identity, craftsmanship, and bold self-expression.